About

OUR MISSION

Roho Artisanal African Coffee was founded on a simple belief: Africa produces some of the world's finest coffee, and it deserves to be celebrated as such.

We source exclusively A and AA grade beans from exceptional African regions, working directly with farmers and cooperatives who share our commitment to quality, sustainability, and ethical trade.

Every decision we make honours the land, the people, and the craft that brings this coffee to life.

OUR VALUES

  • QUALITY

    We source only A and AA grade beans, ensuring every cup meets the highest standards of specialty coffee.

  • TRANSPARENCY

    From farm to cup, we maintain complete traceability and honest relationships with everyone in our supply chain.

  • RESPECT

    We honour the farmers, the land, and the heritage that makes African coffee exceptional.

THE ROHO DIFFERENCE

Roho means "soul" in Swahili. It's a word that captures everything we stand for: depth, spirit, authenticity, and connection.

We're not just selling coffee. We're sharing stories, honouring heritage, and building a more equitable future for African coffee producers. Every bag is a bridge between continents, cultures, and communities.

OUR SPIRIT MASK AND LOGO

Our Spirit Mask is more than a logo—it's a symbol of our commitment to honouring African heritage and the soul of coffee. Inspired by traditional African art and the spirit of the farmers who grow our beans, the mask represents the connection between land, people, and craft. Each element tells a story of origin, guidance, and the unbreakable bond between the farmer and the soil.

WHAT THE SPIRIT MASK REPRESENTS

  • THE SPIRIT OF ORIGIN

    Africa is the birthplace of coffee. The mask stands as a guardian of this truth — preserving the heritage, craft, and culture that began here centuries ago.

  • THE GUIDE

    In Swahili traditions, masks lead the way. Our Spirit Mask invites people to explore coffee more deeply — to discover flavour, culture, and themselves in every cup.

  • THE SOUL OF THE FARMER

    Every line and shape reflects the artistry and dedication of African farmers who grow and hand-harvest each bean. The mask honours them, giving their spirit a place at the forefront of our brand.

  • THE CONNECTION

    The mask bridges the drinker to the land, the people, and the traditions that shape the coffee in their cup.

ETHICAL TRADE

Fair compensation is not negotiable. We pay above market rates and build long-term partnerships with farmers and cooperatives. Our direct trade model ensures that more value stays in the communities where our coffee is grown, supporting sustainable livelihoods and environmental stewardship. This is coffee with integrity, from soil to cup.

FIND YOUR SPIRIT IN EVERY CUP

When you choose Roho, you're not just choosing exceptional coffee. You're joining a movement to restore Africa's rightful place in the global coffee story. You're supporting farmers, honouring heritage, and building a more equitable future. Every sip is a connection—to the land, to the people, to the soul of African coffee.

Welcome to Roho. Welcome home.